The J.S. Bach Foundation performs the entire vocal work of Johann Sebastian Bach (1685-1750) within 25 years - with a rhythm of one cantata per month. With its activities, the Swiss foundation from St. Gallen wants to convey a comprehensive Bach experience and special understanding.
All introductions to the works, concerts and reflections on the texts of the cantatas are recorded on sound and image media. These are made available free of charge worldwide on bachipedia.de; the Foundation's work can be supported by CD and DVD purchases in the online shop. The cultural project Appenzeller Bachtage rounds off the programme and has taken place every second year since 2014.
For four websites/online shops (bachstiftung.ch, bachipedia.org, bachstiftung.ch/shop, bachtage.ch):
The Swiss J.S.Bach Foundation in St. Gallen has commissioned Freundbild to revise and further develop its existing websites/online shops Bachstiftung, Bachtage, Bachshop and Bachipedia.
Before the relaunch of these pages, the Bachshop (in addition to Bachipedia) was also a streaming service. However, after the relaunch, the monthly costs were to be covered by online sales. Freundbild was to develop a modern and cost-effective solution for this.
A special challenge for the UX design and the development was the presentation of the high amount of data on the steaming website.
Two years had been estimated in advance for this major project, which were also adhered to. After the relaunch of the four websites, all data and streaming content can be accessed free of charge at Bachipedia. Thanks to low running costs, the shop is profitable and can cover the monthly costs of the foundation. In addition to the large amount of data that had to be managed, the websites were to be available in three languages (German, English and Spanish) after the relaunch.
In the first step, the UX design for the streaming website bachipedia.ch was created and the site was put online after development. Visitors to the website can now find all the cantatas already listed, including an introduction to the work, reflections and background information on the work, as well as the actors in the form of videos, manuscripts and various informative texts.
At the same time, the Bach shop was prepared using Bachipedia's new UX design and went live. Finally, the relaunch of the foundation site (bachstiftung.ch) was adapted by the UX designers and implemented by the developers. The fourth website, the event guide to the Appenzeller Bachtage (bachtage.ch), was already maintained parallel to the implementation of the other websites and adapted to the existing UX design, so that this website could also go online directly afterwards.